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As the "food as medicine" philosophy moves from Eastern tradition to global health mainstream, sea buckthorn and goji berries (also known as wolfberry) – the "red gold and black gold" duo – are aggressively capturing the functional food, beauty, and dietary supplement sectors in the form of extracts, oils, and more. Recently, breakthroughs in research on black goji berry anthocyanins and a sharp rise in cross-border orders for sea buckthorn oil signal an accelerating industrial revolution around these superfruits.1. From Whole Berries to High-Value Ingredients: Extracts and Oils Become Profit DriversGlobal market data shows that in the first half of 2024, exports of sea buckthorn extract grew 27% year-on-year, with Europe and North America accounting for over 60% of that volume. Unlike traditional dried berries, standardized extracts – which clearly list levels of flavonoids, proanthocyanidins, and vitamin C – have become a procurement focus for supplement brands. Meanwhile, sea buckthorn oil, with its unique omega-7 fatty acids and proven skin and mucosal repair benefits, is surging in the beauty-from-within category. Data from a leading cross-border e-commerce platform shows that repurchase rates for sea buckthorn oil capsules in Germany and Australia are 32% higher than for standard fish oil.   2. The Diverging Paths of Two Goji Cousins: Red Goji Holds Steady, Black Goji Goes PremiumTraditional wolfberry still dominates the medicinal food and snack market, but its growth curve has flattened. The real dark horse is black goji berry, which contains two to three times more anthocyanins than blueberries and is naturally sugar-free, appealing to carb-conscious consumers. In 2024, premium grocers like Whole Foods in the U.S. have listed black goji berry powder as a "next-generation superfood." In China, one leading brand’s black goji puree single product exceeded RMB 300 million in annual sales – a clear sign that this ingredient has moved from niche wellness to mainstream functional food.   3. Industry Pain Points and Solutions: Standardization and Traceability Become Key Competitive WeaponsDespite explosive demand, the market faces quality inconsistencies: some sea buckthorn oils are adulterated, reducing omega-7 levels, and black goji anthocyanin content varies significantly by origin and harvest time. In response, leading players are adopting a "dual certification" strategy – EU organic plus geographic indication. For example, the Qaidam Basin in Qinghai is promoting GAP-certified black goji plantations, while sea buckthorn producers in Xinjiang and Inner Mongolia are rolling out blockchain-based traceability systems – scan the code to see the full journey from cultivation and cold-pressing to third-party lab reports.   4. Future Outlook: Cross-Category Blends and Emotional Wellness ApplicationsIndustry experts predict the next wave of innovation will focus on complex formulations: sea buckthorn oil plus curcumin for joint inflammation, black goji berry with GABA for sleep support and antioxidant protection, and sea buckthorn extract combined with probiotics for gut immunity. To meet the on-the-go wellness needs of Gen Z, portable sea buckthorn gummies and black gobi berry effervescent tablets are already in the prototyping stage. One industry analyst noted, "Competition among superfruits has shifted from raw ingredients to lifestyle solutions. The brands that tell compelling stories – 'eat your way to glowing skin' or 'drink away chronic fatigue' – will capture the next wave of growth."   ConclusionFrom the goji farms of Ningxia to the sea buckthorn forests of Siberia, a "red-and-black gold" industrial belt is being reshaped by technology, shifting consumer values, and globalization. For brands, securing prime sourcing regions, locking in high-purity extraction processes, and investing in evidence-based research will be essential to thrive through market cycles. In today's increasingly informed health market, consumers don't just pay a premium for the word "super" – they pay for verifiable milligrams of active ingredients.

As global health trends continue to evolve, natural and functional "super fruits" are becoming hot spots in the fields of functional foods, cosmetics, and pharmaceutical ingredients. Sea buckthorn, goji berry, and their deep-processed products—such as sea buckthorn extract, sea buckthorn oil, and black goji berry—are ushering in unprecedented market opportunities due to their outstanding nutritional value and multiple health benefits.In recent years, driven by the global trend toward plant-based and clean-label products, traditional medicinal and edible berries have re-emerged as industry darlings. Sea buckthorn and goji berry, as two star ingredients, have seen consistently rising demand in markets across Europe, the United States, Japan, South Korea, and the Middle East. Sea buckthorn is not only known for its extremely high levels of vitamin C, total flavonoids, and omega-7 fatty acids, but its derivatives—sea buckthorn extract and sea buckthorn oil—are also widely used in dietary supplements, skincare products, and functional beverages, becoming key components in anti-inflammatory, mucosal repair, and antioxidant applications.At the same time, black goji berry, rich in natural anthocyanins and boasting stronger antioxidant capacity than its red counterpart, is known as the "king of anthocyanins" and is emerging rapidly in the premium health product and natural pigment sectors. It is worth noting that although wolf berry and goji berry are often used interchangeably in English, in commercial exports, goji berry typically refers to dried or processed fruit of Lycium barbarum L. from Ningxia, while wolf berry is a broader term covering multiple Lycium species. Industry professionals recommend standardizing the Latin name (Lycium barbarum L.) to avoid confusion.From a market perspective, the global sea buckthorn extract market is expected to grow at a compound annual growth rate (CAGR) of over 8% from 2024 to 2030. This growth is driven by increasing evidence supporting its benefits for liver protection, cardiovascular health, and anti-aging. Sea buckthorn oil, rich in unsaturated fatty acids, is carving out new applications in premium oral beauty products and wound healing. Black goji berry, due to its limited supply chain and high harvesting costs, remains at a relatively high price point, but branded, customized raw materials are gaining traction.   Industry Challenges and Future DirectionsDespite the promising outlook, the industry faces three major challenges:    Raw material quality stability — The origin of sea buckthorn and goji berries (e.g., Gansu, Qinghai, and Xinjiang in China) directly affects their active ingredient content.    Standardization of extraction processes — Particularly supercritical CO₂ extraction for sea buckthorn oil and anthocyanin protection technologies.    Regulatory and naming confusion — The term "wolf berry" may refer to different species in different countries, and harmonized standards are urgently needed.Industry experts suggest that downstream brand owners prioritize suppliers with organic certification and full-chain traceability, and keep an eye on innovative forms such as water-soluble sea buckthorn extract and fermented goji powder. Over the next three years, berry raw materials that combine scientific validation, sustainable harvesting, and clean-label characteristics will occupy a more central position in the global health economy.

Currently, the global big health industry has entered a new stage of refinement and functionalization. Boasting the core advantages of safety, high efficiency and rich nutrition, rare natural plant raw materials have become a key trend in the food, beauty and health care sectors. Among them, two classic medicinal and edible homologous categories – Sea buckthorn and Goji berry (Wolf berry) – continue to lead the market. Driven by technological upgrading, the industry has evolved from traditional fresh fruit raw materials to high-value deep-processed products including Sea Buckthorn Extract, Sea buckthorn oil and Black Goji Berry. This transformation has fueled the industrial upgrading from extensive planting to high-end intensive processing and full industrial chain value enhancement, unlocking a new blue ocean of a hundred-billion-level industry.   Widely recognized as a "super functional food" worldwide, sea buckthorn contains more than 400 nutrients and over 190 bioactive substances, including premium nutrients such as vitamins, flavonoids and unsaturated fatty acids, and is highly acknowledged in the market for its antioxidant and nourishing conditioning effects. According to the latest 2026 industry data, the global sea buckthorn market is witnessing robust growth. It is projected to grow steadily from USD 419 million in 2025 to over USD 1.036 billion by 2034, with a compound annual growth rate exceeding 10%. Domestically, China’s sea buckthorn industry has entered a high-quality development cycle, with the annual market scale expected to reach 13.86 billion yuan. Deep-processed products register a far-leading output value growth rate, completely breaking the single development model of traditional raw material sales.   Deep-processed products serve as the core growth engine for the segmented industrial track. Adopting advanced technologies such as low-temperature extraction and fresh-lock purification, Sea Buckthorn Extract effectively retains the core active ingredients of sea buckthorn with higher purity and stronger adaptability. It is widely applied in diverse fields including functional foods, dietary supplements, beauty and skincare, and biomedicine, solving long-standing industrial pain points such as difficult fresh fruit storage, severe nutrient loss and limited application scenarios. As a high-end core product of the sea buckthorn industrial chain, Sea buckthorn oil is a popular raw material for high-end skincare products and health supplements due to its excellent skin repair and internal conditioning effects. At present, the market scale of China’s high-end sea buckthorn oil segment has exceeded 2 billion yuan, making it a core category for high-value industrial monetization.   The refined upgrading of the goji berry industry has synchronized with the booming sea buckthorn sector. While conventional Goji berry (Wolf berry) has achieved widespread market popularity, Black Goji Berry with higher scarcity and richer nutrients has emerged as a new favorite in high-end health preservation consumption. Compared with ordinary goji berries, black goji berries are rich in high-content anthocyanins, delivering superior effects in anti-oxidation, anti-aging and physical conditioning, which perfectly caters to the current consumer demand for precise health preservation and light luxury maintenance. In recent years, the goji berry industry has abandoned the extensive and scattered planting model and shifted toward standardized, large-scale and clustered development. The continuous improvement of high-quality raw material supply capacity has laid a solid foundation for deep-processed product research and development and brand building.   Shifts in consumer trends act as the core driving force for the boom of these categories. With the comprehensive upgrade of public health awareness, consumers have abandoned the traditional single dietary supplementation model and prefer natural, additive-free and high-activity functional deep-processed products. From offline supermarkets and health stores to online e-commerce and live-streaming sales, products such as sea buckthorn puree, sea buckthorn oil, black goji berry extract and compound goji berry extract have achieved rising sales. Meanwhile, favored for their natural and safe properties, these products are increasingly popular in overseas markets with growing export volume annually, becoming core Chinese characteristic functional raw materials for global market expansion.   Industry analysts point out that 2026 will be a crucial year for the quality and efficiency improvement of the sea buckthorn and goji berry industries. Future industrial competition will no longer focus on raw material output, but center on four core dimensions: organic quality, extraction technology, formula innovation and full-link traceability. Leading enterprises will continue to focus on core technologies including improved variety cultivation, low-temperature deep processing and precise extraction of active ingredients, continuously expand product application boundaries, and elevate sea buckthorn and black goji berry series products from domestic health preservation ingredients to benchmark natural raw materials in the global big health industry.   With continuous technological iteration, expanding consumption scenarios and increasing market recognition, the deep-processing track of sea buckthorn and goji berry will keep releasing growth potential, further expanding the hundred-billion-level market and becoming a core force driving the high-quality development of China’s functional health industry.

Against the backdrop of a global overhaul in health consumption trends, natural, organic, and highly active functional ingredients have become the core growth drivers of the big health industry. Featuring outstanding nutritional and active properties, characteristic medicinal and edible ingredients including Sea buckthorn, Goji berry (also known as Wolf berry), and Black Goji Berry continue to gain traction in the market. Supported by technological breakthroughs in deep-processed products such as Sea Buckthorn Extract and Sea buckthorn oil, the industry has entered a new stage of high-quality development characterized by high-quality raw materials, refined processing and diversified products, fueling the rapid expansion of this billion-level blue ocean market.   According to the latest 2026 industry data, the market size of China’s deep-processed sea buckthorn products is expected to reach 13.86 billion yuan for the whole year, representing a year-on-year increase of 15.3%. The segments of health products, beauty and skin care products, and special dietary foods lead the growth, with a year-on-year increase of over 16% respectively. Globally, the market scale of sea buckthorn-based products maintains steady growth and is projected to achieve a compound annual growth rate of over 10% in the coming years, emerging as a popular category in the global functional natural product track. Meanwhile, the goji berry industry has broken free from the traditional single sales model of dried fruits. As high-end and rare raw materials with high anthocyanin content, black goji berries form a complementary development pattern with sea buckthorn series products, jointly driving consumption growth in domestic and overseas markets.   Consumption upgrading has forced the iterative upgrading of industrial processing technologies, replacing the extensive raw material sales model. High-value-added deep-processed products have become the core competitiveness of the industry. Traditional Goji berry (Wolf berry) products are mainly sold in the form of dried fruits and brewing ingredients, suffering from serious product homogeneity and narrow profit margins. In contrast, Black Goji Berry stands out as a benchmark in the high-end health preservation market thanks to its scarcity and superior nutritional activity. Featured with antioxidant and nourishing effects, it accurately meets the market demands for urban light health preservation and high-end gift-giving consumption.   The sea buckthorn industry has witnessed more remarkable upgrading and transformation. Leveraging advanced extraction and fresh-locking technologies, the industry has realized full-category upgrading from fresh fruits and original pulp to Sea Buckthorn Extract and Sea buckthorn oil. As a core high-end deep-processed product, sea buckthorn oil retains more than 400 nutrients and over 190 active substances in sea buckthorn to a maximum extent, rich in vitamins, unsaturated fatty acids and flavonoids. With multiple effects of skin repair, nourishment and anti-oxidation, it is widely applied in dietary supplements, high-end skin care products, healthcare and pharmaceutical industries. Standardized and purified Sea Buckthorn Extract boasts stable active ingredients and strong compatibility, serving as a core raw material for food, beauty and health product enterprises, and significantly improving the utilization rate and premium value of sea buckthorn raw materials.   Industry analysts point out that the development of the industry in 2026 presents three core trends. First, compound formulas have become mainstream. Compound health products combining sea buckthorn and goji berry have gained growing popularity. Integrating the dual nutritional advantages of the two ingredients, such products overcome the functional limitations of single-ingredient products and become the preferred choice for health consumption among young and middle-aged groups. Second, application scenarios are fully diversified. Beyond traditional health preservation and tea brewing scenarios, the products are rapidly expanding into emerging fields including beauty and skin care, functional food, pet nutrition and medical auxiliary supplies, continuously broadening market boundaries. Third, quality traceability and standardization have become rigid industry entry standards. Organic planting, full-chain traceability and active ingredient detection have built differentiated competitive barriers through high-quality raw materials and sophisticated processing technologies.   The continuous expansion of export markets has enabled domestic premium natural ingredients including sea buckthorn and goji berry to go global. Driven by surging overseas demand for natural, organic and additive-free functional products, high-end products such as sea buckthorn oil, Sea Buckthorn Extract and black goji berries are well-received in Europe, America, Southeast Asia and other regions. This trend has transformed the previous export pattern dominated by low-end raw materials, greatly enhancing the international discourse power of China’s characteristic medicinal and edible natural products.   Supported by favorable policies for the big health industry, refined consumer demands and innovative processing technologies, the whole industrial chains of sea buckthorn and goji berry will continue to release growth potential. In the future, industrial enterprises will focus on high-quality raw material planting, innovation in deep processing technologies and product scenario optimization. By further exploring the high value of sea buckthorn oil, Sea Buckthorn Extract, black goji berries and other high-end products, the industry will achieve a transformation from scale expansion to high-quality, branded and international development, embarking on a new journey toward a hundred-billion-level industrial scale.

Founded in Xining, Qinghai Province in 2002, Qinghai Kangpu Biotechnology Co., Ltd. has grown into a national high-tech enterprise and a national green factory specializing in nutritional research and production. The company focuses on three main product categories: natural foods unique to the Qinghai-Tibet Plateau, such as Sea buckthorn and Goji berry; light health supplements; and functional foods.   The Qinghai-Tibet Plateau is one of the world's four ultra-clean areas, with an average altitude of over 3,000 meters. Its long hours of sunshine, large temperature differences, excellent water quality, and fertile soil contribute to the high concentration of beneficial components in its plants — several times higher than those found in similar plants at lower altitudes. Leveraging these ecological advantages, Kangpu Biotechnology has developed high-value-added products including Sea Buckthorn Extract, Black Goji Berry, and Sea buckthorn oil. Its Wolf berry series, in particular, has gained significant market favor due to its purity and rich nutritional content.   Guided by the philosophy of "green, technology, and health," the company adheres to green manufacturing standards throughout the entire process — from source planting to deep processing — ensuring that every product retains the original vitality and nutritional value of the plateau plants. Looking ahead, Qinghai Kangpu will continue to be driven by technological innovation, transforming the pure gifts of the Qinghai-Tibet Plateau into health solutions that benefit the world.

For more than two decades, Qinghai Kangpu Biotechnology Co., Ltd. has been deeply rooted in Xining, Qinghai since its establishment in 2002. As a state-recognized high-tech enterprise and national green factory, the company has always focused on professional nutrition research, intelligent production and product iteration of plateau characteristic health foods. By deeply tapping the unique biological resource advantages of the Qinghai-Tibet Plateau, the world-famous ultra-clean high-altitude ecological zone, the enterprise has built a distinctive product system centered on plateau natural ingredients, covering light health supplements and high-efficiency functional foods, constantly injecting new vitality into the global natural health market.   The Qinghai-Tibet Plateau, with an average altitude of more than 3,000 meters, enjoys unique natural conditions including sufficient ultraviolet radiation, long sunshine duration, large diurnal temperature differences and pristine water and soil resources. These superior ecological conditions allow local characteristic plants to accumulate abundant active nutrients, with effective content far exceeding that of low-altitude homologous plants. Benefiting from this unique endowment, Qinghai Kangpu Biotechnology focuses on the research and development of core raw materials such as Sea buckthorn and Goji berry. In the international health product field, Goji berry is also universally referred to as Wolf berry, enjoying a high reputation for its pure natural nutritional attributes.   To maximize the nutritional value of plateau raw materials, the company has made breakthroughs in deep processing technology ofSea buckthorn series products. Among its star products, high-purity Sea Buckthorn Extract is refined through multiple precision extraction processes, retaining a wealth of sea buckthorn flavonoids, organic acids and antioxidant active substances, which is widely used in functional food formulation and nutritional health care products. Meanwhile, cold-pressed pure Sea buckthorn oil, another core flagship product, preserves the original unsaturated fatty acids and vitamin nutrients of sea buckthorn, featuring high purity, strong activity and easy absorption, becoming a high-quality core material in the field of fine health care.   In order to enrich the product matrix and meet the diversified health needs of consumers, Qinghai Kangpu Biotechnology has successfully developed a series of high-value products with Black Goji Berry as the core. Different from ordinary Goji berry and Wolf berry, plateau Black Goji Berry is rich in natural anthocyanins, lycium barbarum polysaccharides and a variety of essential trace elements for human body. It complements the nutritional advantages of traditional goji berry and sea buckthorn products, forming a full-range product layout covering daily health preservation and targeted nutritional conditioning.   Insisting on taking technological innovation as the core and ecological resources as the foundation, Qinghai Kangpu Biotechnology Co., Ltd. strictly controls every link from raw material planting, deep processing of Sea Buckthorn Extract and Sea buckthorn oil to finished product testing. The company continues to explore the industrial value of plateau characteristic resources such as Sea buckthorn, Goji berry, Wolf berry and Black Goji Berry. In the future, it will continue to rely on the ecological advantages of the Qinghai-Tibet Plateau, adhere to green and intelligent production, and commit to providing global consumers with safer, purer and more high-quality plateau natural functional health products.

As consumer skepticism toward synthetic nutritional supplements grows, the "super berries" native to Asia—sea buckthorn and goji berry (also known as wolf berry)—are emerging as star ingredients in the global functional food and beauty wellness sectors. From sea buckthorn oil to black goji berry, and from sea buckthorn extract to freeze-dried goji, this industrial chain is witnessing unprecedented growth momentum.   1. Sea Buckthorn: From Windbreak to "Golden Nutrition Bank"Sea buckthorn, a drought-tolerant shrub long used for ecological restoration in Northwest China and parts of Europe, has recently gained significant attention from biotech companies due to the rich nutritional profile of its berries—particularly Omega-7 fatty acids, vitamin C, and flavonoids. Sea Buckthorn Extract is now widely used to support skin barrier function, repair mucous membranes, and promote cardiovascular health. Industry data shows that the global sea buckthorn extract market grew by 12.3% year-on-year in 2024, with the fastest growth observed in Northern Europe and North America.   At the same time, sea buckthorn oil is moving from specialized supplements into the mainstream beauty and personal care sector. Whether in softgel capsules for oral consumption or high-end creams and lip balms, sea buckthorn oil is marketed for its restorative, anti-inflammatory, and natural vitamin C properties. For example, Swiss brand Purovitalis recently launched a sea buckthorn compound softgel focused on "internal skin antioxidant support," which sold over 500,000 bottles within three months of launch.   2. Goji Berry 2.0: From Red to Black, From Tea Infusion to ExtractsTraditional red goji berries have long been considered a "vision health" staple, with a highly mature market. In contrast, black goji berry, which commands a higher price premium due to its high anthocyanin content (two to three times that of blueberries), has become a new favorite in premium functional foods. Anthocyanins in black goji, particularly petunidin-3-O-glucoside, have been shown in multiple studies to offer anti-glycation benefits, improve night vision, and help regulate uric acid levels.On the processing front, the sale of raw dried berries is gradually giving way to B2B ingredient trade involving high-purity sea buckthorn extract and goji berry polysaccharide extracts. In early 2025, U.S.-based functional ingredient supplier Applied Food Sciences launched a water-soluble black goji extract powder designed for ready-to-drink beverages and meal replacements. Meanwhile, a biotech company in Ningxia, China, invested RMB 260 million to build a production line with an annual capacity of 500 tons of goji berry glycopeptides, exporting its products to pharmaceutical companies in Japan and the EU.   3. Controversies and Regulations: Who Defines "Super Berries"?Despite strong market momentum, the industry faces two major challenges. First, terminology confusion has led to labeling disputes in cross-border e-commerce. "Wolf berry" and "goji berry" do not have a unified botanical standard in some countries, leading to incidents where European customs authorities have detained dried goji berries labeled as "wolf berry," requiring proof that they are not toxic plants from the Solanaceae family. Second, heavy metals and pesticide residues remain a concern: sea buckthorn and goji berries have a strong ability to absorb lead and cadmium from soil. The European Union and the United States have tightened lead limits on imported goji berries from 0.2 ppm to 0.1 ppm. In response, leading companies are adopting supercritical CO₂ extraction technology for sea buckthorn oil and extracts, which removes fat-soluble pesticide residues while preserving heat-sensitive bioactive compounds.   4. Future Outlook: From Single Ingredients to Synergistic FormulationsNotably, compound formulations combining sea buckthorn and black goji berry are gaining traction in the ready-to-consume segment. For example, a new tea brand launched a "Purple-Gold Berry Popping Pearls" drink, where sea buckthorn puree is encapsulated in popping boba pearls and paired with black goji freeze-dried powder. Priced at RMB 28 per cup, the product sold out within one week of launch. In the supplement sector, a compound formulation targeting sleep-deprived consumers—"SBE (sea buckthorn extract) + BGB (black goji berry) gummies"—has entered the top ten bestseller list in its category on Amazon US.   ConclusionFrom the Gobi Desert to global superfood shelves, the story of sea buckthorn and goji berries has transcended their traditional "food and medicine homology" roots. Driven by advances in extraction technology, the expansion of consumption scenarios toward younger demographics, and more rigorous cross-border compliance management, this "red, gold, and black" berry industry chain is poised to become a hundred-billion-yuan essential health market over the next five years. For brands, the key question remains: can they back up their marketing claims with clinical data, and address safety concerns with fully traceable supply chains?

Xining, Qinghai – Founded in 2002 in Xining, Qinghai Province, Qinghai Kangpu Biotechnology Co., Ltd. has grown into a leading national high-tech enterprise and certified national green factory dedicated to professional nutritional research, development and standardized production of characteristic health foods. Rooted in the unique ecological resources of the Qinghai-Tibet Plateau, one of the world’s four major ultra-clean regions, the company focuses on three core business segments: plateau-specific natural foods, lightweight health supplements, and high-value functional foods, building a full industrial chain covering raw material planting, deep processing, technological research and market operation.   Boasting an average altitude of over 3,000 meters, the Qinghai-Tibet Plateau features abundant sunshine, huge day-night temperature differences, pure water sources and fertile pollution-free soil. This superior ecological environment enables local plateau plants to accumulate far higher concentrations of active beneficial ingredients than ordinary low-altitude varieties, laying a solid premium foundation for Kangpu Biotech’s high-quality product matrix. The company takes full advantage of unique plateau biological resources, centering on star ingredients including Sea buckthorn and Goji berry (also widely known as Wolf berry in the health industry), and continues to develop diversified high-end processed products to meet the growing global demand for natural and healthy functional foods.   As its flagship series products, Kangpu Biotech’s sea buckthorn product line covers multiple refined deep-processed items, among which Sea Buckthorn Extract and Sea buckthorn oil are the core technological products with high market recognition. Adopting advanced low-temperature cold pressing and supercritical extraction technologies, the company effectively retains the rich vitamins, flavonoids, unsaturated fatty acids and active nutrients in sea buckthorn. The highly concentratedSea Buckthorn Extract is widely applied in functional foods and high-end health supplements, while pure natural Sea buckthorn oil, with its pure texture and complete active ingredients, has become a premium raw material for nutritional care and daily health products, winning wide praise from domestic and overseas cooperative brands.   In addition to conventional red goji berries, the company further expands its plateau berry product layout with Black Goji Berry, a rare plateau specialty. Rich in anthocyanins, polysaccharides and multiple trace elements unique to high-altitude growth, Black Goji Berry complements the nutritional value of ordinary Goji berry and Wolf berry products, forming a diversified berry product system that covers daily dietary health care and targeted nutritional supplementation. All goji berry series products are sourced from organic planting bases on the Qinghai-Tibet Plateau, with strict quality control throughout the whole process to ensure zero pollution and high nutritional activity.   Adhering to the development concept of “deriving nutrition from nature, empowering health with technology”, Qinghai Kangpu Biotechnology Co., Ltd. relies on the ultra-clean ecological advantages of the Qinghai-Tibet Plateau, takes Sea buckthorn and various goji berry products as its core competitiveness, and continuously optimizes the processing technology of Sea Buckthorn Extract and Sea buckthorn oil. As a national green and high-tech enterprise, the company will continue to explore the economic and nutritional value of plateau characteristic biological resources, deliver high-quality natural functional foods and health supplements to global consumers, and lead the innovative development of the plateau characteristic health industry.

Located in the heart of the Qinghai-Tibet Plateau — one of the world's four ultra-clean areas — a benchmark enterprise with over two decades of dedication to nutritional health is drawing widespread attention. Founded in 2002 in Xining, Qinghai Province, Qinghai Kangpu Biotechnology Co., Ltd. has grown into a national high-tech enterprise and a national green factory, recognized as a leader in its field. The company focuses on the deep development of plant resources unique to the Qinghai-Tibet Plateau. Its main product categories include three series: natural specialty foods from the plateau (such as Sea buckthorn and Goji berry), light health supplements, and functional foods.   The Qinghai-Tibet Plateau has an average altitude of over 3,000 meters. With long hours of sunshine, large temperature differences, excellent water quality, and fertile soil, it produces plants with nutritional values far higher than similar plants found at lower altitudes. Among them, the Sea Buckthorn Extract developed by Kangpu contains notably high concentrations of beneficial components such as flavonoids, vitamins, and Omega-7. Meanwhile, the Black Goji Berry used by the company has anthocyanin levels several times higher than those of ordinary goji berries. Another star ingredient, the Goji berry (red goji), also demonstrates exceptionally high levels of polysaccharides and betaine in multiple tests.   To further meet the global market's demand for high-end nutritional supplements, Kangpu has also launched Sea buckthorn oil, produced using a purely physical cold-pressing process to preserve natural active ingredients as much as possible. At the same time, its line of functional foods made from high-altitude organic Wolf berry (referring to both red and black goji berries) is widely sold across Europe, America, Japan, South Korea, and Southeast Asia. These products are highly regarded for their excellent antioxidant properties, liver and eye protection benefits, and immune-supporting effects.   By adhering to the philosophy of "ultra-clean provenance plus technological empowerment," Qinghai Kangpu Biotechnology Co., Ltd. is transforming the plateau's sea buckthorn and goji berries into a world-renowned golden calling card, offering global consumers truly pure, efficient, and natural health solutions.

Founded in Xining, Qinghai Province in 2002, Qinghai Kangpu Biotechnology Co., Ltd. (Kangpu Group) – a national high-tech enterprise and a national green factory specializing in nutritional research and production – has recently drawn renewed industry attention. Leveraging the unique geographical advantages of one of the world's four ultra-clean areas, Kangpu Biotechnology is transforming the plateau's distinctive Sea buckthorn and Goji berry into a global health industry icon of Chinese manufacturing.   Located at an average altitude of over 3,000 meters, the Qinghai-Tibet Plateau boasts long hours of daily sunshine, dramatic temperature differences between day and night, pristine water quality, and mineral-rich soil. This extreme ecological environment enables plateau plants to accumulate active ingredients several times higher than those found in similar plants at lower altitudes. Recognizing this natural treasure trove, Kangpu Biotechnology has built its business around three main product categories: natural foods unique to the plateau (such as sea buckthorn and goji berries), light health supplements, and functional foods.   Among its core products, Sea Buckthorn Extract – rich in various vitamins, flavonoids, and unsaturated fatty acids – is widely used in immune support and metabolic regulation. Black Goji Berry, known for its extremely high superoxide dismutase (SOD) content, has become a star ingredient in premium functional foods due to its natural anthocyanin profile. Additionally, the Sea buckthorn oil produced by Kangpu Biotechnology using supercritical fluid extraction technology fully preserves the bioactivity of both seed oil and fruit oil, demonstrating outstanding potential in cell repair and anti-inflammatory applications.   A company representative stated, "We not only supply high-quality Wolf berry dried fruits and value-added products, but are also committed to full-process traceability – from cultivation sourcing to final extraction. Every batch of sea buckthorn oil and black goji berry extract carries the purity promise of the Qinghai-Tibet Plateau."   Currently, Kangpu Biotechnology has obtained multiple international certifications, with products exported to Europe, the Americas, and Southeast Asia, establishing itself as a benchmark of Chinese manufacturing in the plateau's specialty bio-industry. Going forward, the company will continue to capitalize on the ecological dividends of the ultra-clean area, promoting sea buckthorn and goji berries from traditional medicinal and edible ingredients toward next-generation precision nutrition solutions.